A lot of customers don't read your reviews anymore. Search for a business and a few lines often sit at the top, summing up what customers say. Ask an AI who to call and the same kind of summary comes back. Customers read that first, and some never get past it.
Your reviews still matter, because the summary is made from them. It squeezes all of them into a few lines, and it can get you wrong in either direction. A real complaint can get smoothed over because most people were happy. One old review can be made to sound like a pattern.
Customers trust it anyway. It reads like a fair account of everyone who hired you before them, and it saves them reading the rest.
When the summary gets you right, most of it will be good news. If there's a complaint in it, it's often something small that repeats. A mess left in the driveway, or a price that came in higher than the quote. It shows up a little at a time, spread across reviews you read weeks apart. The summary reads all of them at once and finds a pattern that's hard to see when you read them one at a time.
When it gets you wrong, the mistake sometimes has a source. It might be that one old review, or something you put out years ago and forgot about, like a listing with the wrong service area. Other times there's no source at all. That kind of mistake has a name, a hallucination, and it often changes each time somebody asks.
THE VERDICT
Ask an AI why somebody shouldn't hire you. A summary tends to smooth complaints over, so ask for them directly.
If the answer is true, read it out at the next crew meeting.
If it isn't, ask again. Ignore anything that changes from one answer to the next. Whatever keeps coming back came from somewhere, so ask where, and fix it this week if the source is yours.